Send Whiskey Podcast
Ravin has had an interesting journey getting to where he is now, and we talked about what that looked like and some of what he's learned along the way.
We talked about (and got to try) some bad cocktail recipes off of Instagram this time around. 0/10, would not recommend.
They critiqued some of the videos that distilleries are pushing on their home pages and talked about why you should be more careful with the content you create for your brand.
Our agency runs marketing for spirits brands, including social media marketing, paid social ads, email marketing, content creation like photography and video, and more.
It's another Shitty Whiskey Tasting. Not safe for work.
#31 - Whiskey Business - Social Media Marketing Trends for Bars, Restaurants, and Liquor Brands in 2022
That's right, it's another Shitty Whiskey Tasting. Not safe for work.
SINCE 2020Send Whiskey, Y'all
So how'd this all start?
Nemo & Andi met in 2020. Andi needed a bartender for a photo shoot with a whiskey brand. Nemo happened to be the perfect fit.
He walked into the studio for the first time July 29, 2020 for that shoot, and the brand rep that was there to watch the photo shoot couldn't believe that Nemo and Andi hadn't worked together previously. Everything was seamless.
Nemo had a background in photography, as well, along with graphic design and marketing. So Andi and Nemo combined skills and founded Twist & Tailor together.
And immediately, they were working together like they'd known each other forever. Twist & Tailor's studio manager would watch them banter and bicker over cocktail builds and spirit flavor profiles, and finally, the studio manager told them both in semi-exasperation that they needed to get a podcast already.
So one day, mid-fight over the flavor profiles of Batavia Arrack, Andi turned on a mic. That day, Send Whiskey was born.
The Podcast TeamMeet the Hosts
Despite the fact that Andi might be the business brains behind the operation, she's the one with the pirate mouth and the rowdy dive bar backstory.
She started her first business at 16 years old, and has lived a pirate life from there (sub whiskey for rum). She traveled the country in her early 20s while running a web and graphic design agency, as well as a private event bartending business. She spent a couple years in the skate scene, running a downhill longboard magazine and drinking fifths of whiskey in the Vans warehouse while chatting with Z boys and Powell pros.
Her palate refined over the years, as she explored as many whiskeys as she could get her hands on.
She was never much into cocktails before meeting Nemo, however she has a past in chemistry and scent profile formulations from her other business, Whiskey, Ink, & Lace. The same skillset needed to formulate scents for personal care products has translated well to tasting, building, and critiquing cocktails and spirits.
She brings a bit of that rough and tumble past to her approach to the bar and spirits industry.
Nemo may have spent more time behind the stick as the bartender slinging drinks and rockin' a well, but he's definitely the more polished personality on the show.
Nemo may look and sound like the more refined persona between the pair, but don't be fooled. He lived a scary similar life to Andi, just the midwest version. He just cleans up a bit better.
He brings an unorthodox approach to cocktail builds, pushing the boundaries with classic riffs and culinary-approaches to booze.
His art school background plays into his take on cocktails and spirits, more often than not, as he builds tipples like sculptures. He loves the industry for the artful expression he's able to experience within it.
His palate is impeccable, but leans towards the more polarizing profiles, including the funk of rum agricole and the bitterness of Malort.
He still can pick out delicate nuances from soft Pacific Northwest whiskeys while wrestling the robust notes of Texas bourbon, and brings that, as well as his history behind the bar, to the table for the podcast.