• Competition Analysis
• Brand Clarity
• Brand Cohesion
• Brand Efficacy
CONSUMER INSIGHTS AUDIT
GET TO KNOW YOUR
Are you struggling to know who your customer is?
Does your marketing team struggle with direction for your marketing?
Are you sure you're speaking your customer's language?
We are bartenders-turned-marketers who are passionate about helping wine & spirits brands succeed in the ever-changing digital landscape.
We're here to help you learn more about your potential customers and how to market and sell to them more effectively.
LEARN ABOUT YOUR CUSTOMERS
If you're not already crystal clear on what your customer journey looks like, we're here to help you figure that out.
Money is made from consumption, not production.
You can produce all the products you want, all the whiskey/vodka/gin in the world.
But until someone agrees to consume it, it's worth nothing.
Shouldn't you think more about what the customer thinks of the product?
Let's figure that out together.
THE INDUSTRY-WIDE PROBLEM
SPIRITS BRANDS ARE DETACHED FROM THEIR CONSUMERS BY SHEER STRUCTURE OF THE INDUSTRY
We’re talking about that notorious three-tier system.It keeps spirits brands distanced f rom the people actually enjoying their product.
The problems we’ve seen arise from this is a very obvious lack of understanding from spirits brands about how their consumers like to use their product.
We see it all the time, from small brands to huge brands that everyone knows.
WHO KNOWS THE MOST ABOUT HOW PEOPLE DRINK SPIRITS?BARTENDERS
Our agency only hires bartenders-turned-marketers, because they’re the ones who’ve put in the hours talking to YOUR customers about how they best like to enjoy their liquor.
We bring the decades of experience and knowledge of our team to the table to help you better understand how your product is enjoyed and help your brand grow.
It’s our guiding belief that brand success is found in understanding the customer and shaping the brand around their needs and desires.
Your brand is the guide. The customer is the hero. It’s your brand’s job to lead them where they are trying to go.
So let’s figure out how to do that... by asking them.
We AUDIT YOUR BRAND FROM A CONSUMER PERSPECTIVE
We use a holistic approach to looking at your customers and brand.
We're here to make sure you have all you need to optimize your brand for your consumers.
We look at all of the following:
- BRAND AUDIT
• Competition Analysis
- MARKETING AUDIT
• Digital Marketing Funnel
• Online Brand Presence
• Email Marketing
• Traditional Marketing
- CUSTOMER AUDIT
• Customer Email Survey
• Current Customer Data Analysis
• Advertising Data Analysis
• Easy Wins
• Long Term Gains
WORDS FROM HAPPY CLIENTS
Andi and Nemo are fantastic to work with and very professional. The pictures for our whiskey brand turned out amazing and we received them in such a short amount of time. They are so creative as well!
I've had Andi and her team shoot 3 spirits brands (a vodka, a whiskey, and a tequila) and will continue using them whenever possible, as they are a dream to work with! She understands the vision, is easy to work with and her turnaround time is super quick. I would highly recommend Twist & Tailor.
Where do I start!Andi is amazing to work with and always goes above and beyond.If you're looking to work with a professional team that delivers on their promise, search no further.
I'm not usually that impressed by themes but this one has surpassed
my expectations in terms of features, documentation, and support.
Andi and team did a great job creating a bunch of new photos for our business.They were quick, did everything on time in the location, and the photos came out great.
Marketing TipsFrom our team, for yours.
We see mistakes made all the time in spirits brand marketing. And how we know a spirits brand mistake was made? A bartender friend will send us the photo, making fun of the brand for not understanding the basics of bartending.
That’s why everything I’m about to share is so important for your brand.
Most alcohol brand web sites lack the basic fundamental principle of e-commerce: telling your customer how and why to buy.
It is so important put the customer first in your marketing design, copy, and imagery, and keep the customer journey in mind.