It's not good enough to just pick your marketing channel and dive deep, anymore. You can no longer just be a big brand on Instagram and call it good. You need to have a holistic approach to marketing, including marketing efforts that nurture your current customers, as well as new ones.
Look at your marketing strategy as a whole and pay attention to the user experience of any who enters your marketing/sales funnels.
Whether you have a tasting room for your spirits brand with a cocktail menu or not, you need custom cocktail recipes to sell your spirits.
At the end of the day, you need customers to know how to use what you're selling. As much as almost every distiller would love to have their juice enjoyed neat, that's not how most consumers consume alcohol.
Here are a few reasons why this needs to be an important part of your spirits brand marketing.
Early on in talking about strategy with our clients, we always want to be clear that organic social is only one piece of the puzzle.
Think of it like the sugar in a cocktail. The cocktail isn't going to be a cocktail without a sugar component, but it still needs the other parts.
A landing page is essentially a page that provides your customer with all of the information they need to buy, in order to get them to buy. It's direct, pointed, and is meant to get the job done. Studies show the average landing page has a 5-15% conversion rate, significantly higher than the average 1-3% for other pages.