It's not good enough to just pick your marketing channel and dive deep, anymore. You can no longer just be a big brand on Instagram and call it good. You need to have a holistic approach to marketing, including marketing efforts that nurture your current customers, as well as new ones.

Look at your marketing strategy as a whole and pay attention to the user experience of any who enters your marketing/sales funnels. 

It's a simple question that is repeated so much around our agency's office on the daily:

Why?

We see mistakes made all the time in spirits brand marketing. And how we know a spirits brand mistake was made? A bartender friend will send us the photo, making fun of the brand for not understanding the basics of bartending.

That’s why everything I’m about to share is so important for your brand. 

Spirits brands get so wrapped up in the product, they miss out on their product's whole story.

Most alcohol brand web sites lack the basic fundamental principle of e-commerce: telling your customer how and why to buy.

It is so important put the customer first in your marketing design, copy, and imagery, and keep the customer journey in mind.