Early on in talking about strategy with our clients, we always want to be clear that organic social is only one piece of the puzzle.
Think of it like the sugar in a cocktail. The cocktail isn't going to be a cocktail without a sugar component, but it still needs the other parts.
A landing page is essentially a page that provides your customer with all of the information they need to buy, in order to get them to buy. It's direct, pointed, and is meant to get the job done. Studies show the average landing page has a 5-15% conversion rate, significantly higher than the average 1-3% for other pages.
Far too often, we see irresponsible (and dangerous) posts and ads getting shared on behalf of spirits brands that show excessive serves. We can help you weed these out.