We see mistakes made all the time in spirits brand marketing. And how we know a spirits brand mistake was made? A bartender friend will send us the photo, making fun of the brand for not understanding the basics of bartending.
That’s why everything I’m about to share is so important for your brand.
Most alcohol brand web sites lack the basic fundamental principle of e-commerce: telling your customer how and why to buy.
It is so important put the customer first in your marketing design, copy, and imagery, and keep the customer journey in mind.