User Experience and Customer Experience for Alcohol Brands

I want to specifically talk about User Experience (UX) vs Customer Experience (CX) and why your spirits brand needs to take both into account in your product development and marketing strategy.
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Don't Miss Out on Your Product's Story

Spirits brands get so wrapped up in the product, they miss out on their product's whole story.

We see it all the time when we bring on new spirits brands as clients.

I liken it often to a first time parent. They love their kid. They have this ideal image of who they want their kid to be when they grow up, and they're doing all they can to make that happen.

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6 Ways to Optimize Your Alcohol Brand Web Site for Sales

Most alcohol brand web sites lack the basic fundamental principle of e-commerce: telling your customer how and why to buy.

It is so important put the customer first in your marketing design, copy, and imagery, and keep the customer journey in mind.

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Bringing Your Alcohol Brand Into the Digital Age

We speak to hundreds and hundreds of spirits brands, and hear them all struggle with the same problems:
How to bring their alcohol brand into the digital age.
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Why User Experience is Important for Your Alcohol Brand

User experience needs to be a huge consideration in every step of your brand, from product development to marketing. In this article, we talk about why user experience is so important, and some questions your team can ask themselves about your customers' experience.
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Email Marketing Subject Line Critiques and Tips

Let's talk subject lines. These are some subject lines for spirits industry brands that I've received this week, and I have some notes as to why they might be good and why they might not be.
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Top 10 Alcohol Brands to Watch on Instagram in 2023

There are many different ways to grow your follower base for your alcohol brand, from showcasing cocktails your spirits can be featured in, to showing the lifestyle behind your brand. Here are 10 spirits brands we think are doing a great job.
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Understanding the Customer is Crucial for Alcohol Brand Marketing

Marketing is never about the product.
Marketing is always about how the product will best serve the customer.
In this article, we dive in to how to learn more about your customer, in order to market to them better.
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7 Ways to Use Social Media for Your Alcohol Brand

There are many ways that businesses can use social media to promote their products and engage with their customers. We've written up seven different things you can be doing with social media for your wine or spirits brand.
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7 Wine Trends to Watch in 2023

2023 is going to be a year of remarkable resilience for brands in the wine industry. We'll see clearly strong brands pull ahead of the pack as they make efficient and effective choices in the marketing. 
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A Note from Andi: What's Your Why?

Never start a business just to start a business. Always start a business to solve a problem or pursue one of your values. You HAVE to know your WHY before you start your business.

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Why Using a Marketing Funnel is Important For Your Alcohol Brand

Having a clear marketing strategy is important for alcohol brands, especially as the digital marketplace gets more and more saturated and more brands launch in the space. So to gain clarity with your strategy, it's best to zoom out and take a look at your customer journey and the marketing funnel. 
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