Why Your Liquor Brand Needs to Be Using Email Marketing
- by Andi Whiskey
It's not just anecdotal that we've been drinking more as the pandemic rages on, it's fact. With liquor sales rising, it begs the question, is there value in email marketing for liquor brands? The answer is a resounding yes for several reasons we'll explore in this article.
Email marketing allows liquor brands to connect with their target audience on a personal level, fostering a relationship of trust and loyalty. It's an affordable marketing tactic that can be scaled to fit any budget.
Keep reading to learn everything you need to know about the value of email marketing for liquor brands.
Connect With Your Audience on a Personal Level
Email marketing is a highly personal form of communication. Unlike other marketing channels, emails come directly into people's inboxes. This gives you the opportunity to connect with your target audience on a one-to-one basis.
Think about the last time you received an email from a brand you love. Maybe it was a special offer or discount code, or maybe it was just an update on new products or services. Either way, you felt some level of connection to that brand. Email marketing can create this same feeling for your liquor brand's target audience.
By sending regular emails, you can stay top of mind with your audience and build a relationship of trust and loyalty. In fact, 70% of consumers say they would be more likely to buy from a brand that they are loyal to.
It's Affordable and Can Be Scaled to Any Budget
Email marketing is an affordable marketing tactic that can be scaled to fit any budget. In fact, it's one of the most cost-effective ways to reach your target audience.
You can start small with a simple email newsletter and then scale up your efforts as your budget allows. You only pay for the resources you need to get started, which makes it a great option for small businesses and startups.
As your business grows, you can scale your email marketing efforts accordingly. This could mean adding more content, increasing frequency, outsourcing copywriting, or segmenting your list.
It's Measurable and Easy to Track Results
Another great thing about email marketing is that it's highly measurable. There are a number of metrics you can track to see how your campaigns are performing. This includes things like open rate, click-through rate, unsubscribe rate, and more.
This data can be used to improve future campaigns and make sure you're getting the most out of your email marketing efforts.
You're Able to Learn About Your Customers
Email marketing also gives you the opportunity to learn more about your target audience. This includes things like their interests, needs, and pain points. You can do this by tracking opens and clicks, as well as by conducting surveys and polls.
This information can be used to improve your marketing strategy and make sure you're creating content that your audience actually wants to see. It can also be used to improve other areas of your business, such as product development and customer service.
Email Marketing Is a Great Way to Boost Sales
All of this leads to one thing: increased sales. Email marketing does this by fostering relationships, building trust, and staying top of mind with your target audience.
It's also been shown to be one of the most effective ways to boost sales. In fact, email marketing has an ROI of 4,300%, which means for every $1 you spend on email marketing, you can expect to see a return of $43.
This makes it one of the most efficient and effective marketing strategies for liquor brands.
How to Start Email Marketing for Liquor Brands
Now that you know the value of email marketing for liquor brands, it's time to get started. There are some nuances that need to be addressed in this industry. Here are a few tips to help you get started:
Define Your Goals
The first step is to define your goals. What do you want to achieve with email marketing? Do you want to boost sales, build brand awareness, or improve customer loyalty? Once you have a goal in mind, you can start planning your campaign.
Create a List of Subscribers
Next, you'll need to create a list of subscribers. This can be done by collecting emails at trade shows or through your website's sign-up form. You can also buy lists from third-party providers.
However, it's important to make sure you're only buying lists of people who have opted-in to receive emails from you. It's also important to get the age and consent of those opting in to receive your emails.
Segment Your List
As you gather and build your list of subscribers, put steps in place to segment them. This means dividing them into groups based on shared characteristics. For example, you could segment your list by age, location, or gender. Segmenting your list will allow you to send more targeted and relevant content.
Create Engaging Content
Now it's time to start creating an email campaign. This could be anything from a simple weekly newsletter to more complex marketing collateral. The important thing is that your content is engaging and relevant to your target audience.
Test, Test, Test
Don't forget to test your campaign before you launch it. This will allow you to see how it looks on desktop and mobile to make necessary adjustments. It will also help ensure that your email actually reaches your subscribers' inboxes.
Gather Analytics and Adjust
Finally, it's important to track your campaign's performance and make adjustments as needed. This includes things like A/B testing different subject lines or calls to action. By gathering data and making changes, you can improve the overall performance of your email marketing campaigns.
Work With Experts
This article has just scratched the surface of the full value of email marketing for liquor brands. That's why we'd love to help.
We're all about marketing liquor brands at Twist and Tailor. It's worth it to outsource this part of your marketing strategy so you can focus on what you do best: running your business. Email marketing is one of the most important tools in your arsenal, so make sure you're using it to its full potential.
At Twist and Tailor, we have a team of email marketing experts who can help you create and execute a campaign that meets your goals. Book a free consultation today to learn more about our services.