Send Whiskey #23 - Ryan Negley on Going From Skate Rat to Spirits Brand Rep

A quick video on how to talk to consumers at each stage of your digital marketing funnel.

It's a simple question that is repeated so much around our agency's office on the daily:

Why?

If you sell your wine or spirits brand via e-commerce, you probably have dealt with fulfillment issues frustrating your customers. Here's a quick tip for how to set expectations and provide a better customer experience.

I don't just talk about listening to consumers as a cool marketing idea. I built an entire brand on the idea, and this is the story.

Why don't spirits brands care about the frontline experts of the spirits industry?

We see mistakes made all the time in spirits brand marketing. And how we know a spirits brand mistake was made? A bartender friend will send us the photo, making fun of the brand for not understanding the basics of bartending.

That’s why everything I’m about to share is so important for your brand. 

Spirits brands need to be regularly using email marketing to provide value to your customers and potential customers, in order to build strong relationships that will continue to grow your brand.

I want to specifically talk about User Experience (UX) vs Customer Experience (CX) and why your spirits brand needs to take both into account in your product development and marketing strategy.

Spirits brands get so wrapped up in the product, they miss out on their product's whole story.

Most alcohol brand web sites lack the basic fundamental principle of e-commerce: telling your customer how and why to buy.

It is so important put the customer first in your marketing design, copy, and imagery, and keep the customer journey in mind.

We speak to hundreds and hundreds of spirits brands, and hear them all struggle with the same problems:
How to bring their alcohol brand into the digital age.