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We recently had the pleasure to redesign a web site for one of our long time clients.
Their conversion rate was hovering around 2% on good days, but most often, it was below 2%. They were driving traffic, but losing sales.
A healthy conversion rate for most ecommerce sites is going to hover around 4-7% so we set that as the goal.
After we looked at the site, we found that a lot of the imagery was outdated. There was also not a lot of compelling visuals to drive sales.
The design was also stale, had not been updated from the original Shopify template default settings, and lacked imagery focused on the products and the lifestyle around them.
We also found that the product descriptions were wordy and did not make sense. They also were difficult to read and were too long to make easy sense of them.
In just 14 days after the web site redesign, Woods Goods Co. saw a 25% increase in conversion rate on their site, going from an average 2.5% conversion rate to 3.54%.
After one month, they saw a 40% increase in conversion rate on their site after our web site redesign was launched.
They also saw a 32% increase in return customers during that time. This is partly attributed to an email marketing campaign run by the Twist & Tailor team to get return customers back to the site to purchase.
If you are struggling to convert your web site traffic to sales, get in touch. We'll run an audit on your site, and give you actionable steps to fix the issues. And if you want us to help fix them, we'll jump in and execute for you, to make it happen.
Get in touch and get your web site converting today.
Twist & Tailor team responsible for redesign:
Nemo N: graphic design & photography
Andi Whiskey: audit, web design, photography, & project management
Matt Dutton: audit & copywriting
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One of our favorite clients that we work weekly with is Old Elk, a whiskey brand and distillery located in Fort Collins, CO, and we did a distillery photo shoot for them recently.