BRAND AUDIT
• Competition Analysis
• Brand Clarity
• Brand Cohesion
• Brand Efficacy
Are you struggling to know who your customer is?
Does your marketing team struggle with direction for your marketing?
Are you sure you're speaking your customer's language?
We are bartenders-turned-marketers who are passionate about helping wine & spirits brands succeed in the ever-changing digital landscape.
We're here to help you learn more about your potential customers and how to market and sell to them more effectively.
LEARN ABOUT YOUR CUSTOMERS
If you're not already crystal clear on what your customer journey looks like, we're here to help you figure that out.
Money is made from consumption, not production.
You can produce all the products you want, all the whiskey/vodka/gin in the world.
But until someone agrees to consume it, it's worth nothing.
Shouldn't you think more about what the customer thinks of the product?
Let's figure that out together.
THE INDUSTRY-WIDE PROBLEM
SPIRITS BRANDS ARE DETACHED FROM THEIR CONSUMERS BY SHEER STRUCTURE OF THE INDUSTRY
We’re talking about that notorious three-tier system.It keeps spirits brands distanced f rom the people actually enjoying their product.
The problems we’ve seen arise from this is a very obvious lack of understanding from spirits brands about how their consumers like to use their product.
We see it all the time, from small brands to huge brands that everyone knows.
OUR SOLUTION
WHO KNOWS THE MOST ABOUT HOW PEOPLE DRINK SPIRITS?BARTENDERS
Our agency only hires bartenders-turned-marketers, because they’re the ones who’ve put in the hours talking to YOUR customers about how they best like to enjoy their liquor.
We bring the decades of experience and knowledge of our team to the table to help you better understand how your product is enjoyed and help your brand grow.
It’s our guiding belief that brand success is found in understanding the customer and shaping the brand around their needs and desires.
Your brand is the guide. The customer is the hero. It’s your brand’s job to lead them where they are trying to go.
So let’s figure out how to do that... by asking them.
We AUDIT YOUR BRAND FROM A CONSUMER PERSPECTIVE
We use a holistic approach to looking at your customers and brand.
We're here to make sure you have all you need to optimize your brand for your consumers.
We look at all of the following:
- MARKETING AUDIT
• Digital Marketing Funnel
• Online Brand Presence
• Email Marketing
• Traditional Marketing - CUSTOMER AUDIT
• Customer Email Survey
• Current Customer Data Analysis
• Advertising Data Analysis - OPPORUNITIES
• Easy Wins
• Long Term Gains
WORDS FROM HAPPY CLIENTS
Andi and Nemo are fantastic to work with and very professional. The pictures for our whiskey brand turned out amazing and we received them in such a short amount of time. They are so creative as well!
Marketing Tips
From our team, for yours.How to Talk to Consumers In Your Digital Marketing Funnel
A quick video on how to talk to consumers at each stage of your digital marketing funnel.
Read moreIs Your Alcohol Brand Answering This One Crucial Question With Your Marketing Campaigns?
It's a simple question that is repeated so much around our agency's office on the daily:
Why?
Video: Improve Customer Experience For Your E-Commerce Customers
If you sell your wine or spirits brand via e-commerce, you probably have dealt with fulfillment issues frustrating your customers. Here's a quick tip for how to set expectations and provide a better customer experience.
Read moreMy Story: It Started With Listening to Customers
I don't just talk about listening to consumers as a cool marketing idea. I built an entire brand on the idea, and this is the story.
Read moreIs Your Spirit Brand Bartender-Certified?
Why don't spirits brands care about the frontline experts of the spirits industry?
Read moreWhy Bartender Respect Is Important For Your Spirits Brand Marketing
We see mistakes made all the time in spirits brand marketing. And how we know a spirits brand mistake was made? A bartender friend will send us the photo, making fun of the brand for not understanding the basics of bartending.
That’s why everything I’m about to share is so important for your brand.
How to Grow Your Spirits Brand With Email Marketing
Spirits brands need to be regularly using email marketing to provide value to your customers and potential customers, in order to build strong relationships that will continue to grow your brand.
Read moreUser Experience and Customer Experience for Alcohol Brands
I want to specifically talk about User Experience (UX) vs Customer Experience (CX) and why your spirits brand needs to take both into account in your product development and marketing strategy.
Read moreDon't Miss Out on Your Product's Story
Spirits brands get so wrapped up in the product, they miss out on their product's whole story.
6 Ways to Optimize Your Alcohol Brand Web Site for Sales
Most alcohol brand web sites lack the basic fundamental principle of e-commerce: telling your customer how and why to buy.
It is so important put the customer first in your marketing design, copy, and imagery, and keep the customer journey in mind.
Bringing Your Alcohol Brand Into the Digital Age
We speak to hundreds and hundreds of spirits brands, and hear them all struggle with the same problems:
How to bring their alcohol brand into the digital age.
Read moreHow to bring their alcohol brand into the digital age.
Why User Experience is Important for Your Alcohol Brand
User experience needs to be a huge consideration in every step of your brand, from product development to marketing. In this article, we talk about why user experience is so important, and some questions your team can ask themselves about your customers' experience.
Read moreEmail Marketing Subject Line Critiques and Tips
Let's talk subject lines. These are some subject lines for spirits industry brands that I've received this week, and I have some notes as to why they might be good and why they might not be.
Read moreTop 10 Alcohol Brands to Watch on Instagram in 2023
There are many different ways to grow your follower base for your alcohol brand, from showcasing cocktails your spirits can be featured in, to showing the lifestyle behind your brand. Here are 10 spirits brands we think are doing a great job.
Read moreUnderstanding the Customer is Crucial for Alcohol Brand Marketing
Marketing is never about the product.
Marketing is always about how the product will best serve the customer.
In this article, we dive in to how to learn more about your customer, in order to market to them better.
Frequently Asked Questions
Do You Provide Reporting?
Yes, with every monthly retainer service besides content creation, we provide reports on the 2nd of the following month, along with notes from our team about what we saw happening in your account through the month.
How many bottles do you need to start?
For Content Creation: We need 3 bottles of each SKU that you'd like us to do photos or video of. We use two for pouring and one for staging.
For All Other Services: Just 1 bottle to start, so our team can get familiar with the spirit and know how to talk about it.